Behind some of Nigeria’s biggest songs are producers whose signature tags are just as popular as the artistes themselves. From “The Wicked Producer” to “Sarz on the Beat,” these hitmakers continue to shape the sound of Afrobeats.
Young Jonn
Udomboso John Saviours, popularly known as Young Jonn, made his name producing hit songs before becoming a singer. His famous tag, “Young Jonn the Wicked Producer!”, is instantly recognisable. He produced Kizz Daniel’s Mama and Olamide’s Story for the Gods.
Sarz
Osabuohien Osaretin, professionally known as Sarz, is one of Nigeria’s most respected music producers. His signature tag, “Sarz on the Beat!”, introduces many memorable records. He produced Niniola’s Maradona and Wizkid’s Come Closer featuring Drake.
Pheelz
Phillip Kayode Moses, popularly known as Pheelz, helped shape YBNL’s sound before launching his own music career. His “Riddimacoolayo!” tag is familiar to music lovers. He produced Olamide’s Durosoke and Fireboy DML’s Scatter.
Rexxie
Ezeh Chisom Faith, known professionally as Rexxie, is a major name in Nigerian street-hop production. His “Yo! Rexxie Pon This One!” tag is popular among music fans. He produced Zlatan’s Zanku (Legwork) and MohBad’s KPK.
Masterkraft
Sunday Ginikachukwu Nweke, popularly known as Masterkraft, is a versatile producer known for his work across Afrobeats and highlife. His production credits include Banky W’s Jasi and Flavour’s Kwarikwa (Remix) featuring Fally Ipupa.
Magicsticks
Kareem Olasunkanmi Temitayo, popularly known as Magicsticks, gained widespread recognition for his work with Asake. His signature tag, “Tune into the King of Sounds and Blues!”, is distinctive. He produced Asake’s Joha and Organise.
P.Priime
Peace Emmanuel, professionally knownas P.Priime, is among the younger producers shaping contemporary Nigerian music. His short “P!” tag is easy to recognise. His production credits include Cuppy’s Gelato featuring Zlatan and Fireboy DML’s Like I Do.
Tempoe
Michael Chigozie Segun Alagwu, popularly known as Tempoe, gained international recognition through his Afrobeats productions. His signature “MÄD!” tag is associated with his work. He produced CKay’s Love Nwantiti and Omah Lay’s Godly.
Kel-P
Udoma Peter Kelvin Amba, popularly known as Kel-P, is an award-winning producer known for his work with Burna Boy. His “It’s Kel-P Vibes!” tag is familiar to fans. He produced Burna Boy’s On the Low and Gbona.
Spellz
Ben’Jamin Obadje, professionally known as Spellz, has produced several Nigerian Afropop and R&B records. His signature “Spellz!” tag announces his work. He produced Tiwa Savage’s Keys to the City and Davido’s How Long featuring Tinashe.
Killertunes
Otaniyen-Uwa Daniel, known professionally as Killertunes, has worked with some of Nigeria’s biggest music stars. His production style spans Afrobeats and pop. He produced Wizkid’s Manya and Mr Eazi’s Leg Over.
Kiddominant
Ayoola Oladapo Agboola, popularly known as Kiddominant, is a Nigerian producer and songwriter who has worked with leading Afrobeats artistes. His “Kido, Kido, Kiddominant!” tag is recognisable. He produced Davido’s Fall and If.
From the studio to the dance floor, theseproducers prove that sometimes, the voice introducing a song is just as memorable as the voice singing it.
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